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| China Mobile TV Industry Report, 2007 |
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 LIST OF CONTENTS |
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Mobile Television business, known as the most influential business in 3G era, is to watch TV with handset that supports video function.
Mobile TV business, initiated in 2004 when the public's consumption of mobile value added service became increasing rational. In addition, barriers concerning contents, terminal, technique, standard, charge and user, limited the development of handset business. As a result, mobile TV won't develop so well as CRBT (Colorful Ring Back Tone) by absorbing the curiosity of the public with its novelty. Currently, the business is still in the preparation period. Compared to the traditional TV business, the largest advantages of the mobile TV business lie in its mobility and interactivity. In addition, compared to the other value-added business, it is good at the multimedia integration and live content. Therefore, only through developing the services can bring the special value will attract a large number of the mobile users, so as to promote the business development.
It is forecasted that the mobile TV will be stronger and stronger via the opportunity that China walks towards the world in 2008, and the number of the mobile TV users will be more than 500 thousand.
1 Mobile TV
1.1 Definition
1.2 Main Technology Standards 1.2.1 Mobile Network TV Transmission 1.2.2 Broadcasting Network TV Transmission 1.2.3 Development of Mobile TV Transmission Ways 2 Global Operation of Mobile TV
2.1 SK 2.1.1 Development History 2.1.2 Business Development 2.1.3 Terminal Cooperation 2.1.4 Users Development 2.2 NTT DoCoMo 2.2.1 Development History 2.2.2 Business Development 2.2.3 Terminal Cooperation 2.2.4 Users Development 2.3 Telecom Italia 2.3.1 Development History 2.3.2 Business Development 2.3.3 Terminal Cooperation 2.3.4 Users Development 2.4 Verizon 2.4.1 Development History 2.4.2 Business Development 2.4.3 Terminal Cooperation 2.4.4 Users Development 3 Mobile TV Market Development in China
3.1 Policy Environment 3.1.1 Current Laws and Codes 3.1.2 Relevant National Administrations in Mobile TV Field 3.1.3 Attitude of Relevant Broadcasting & TV Governmental Departments 3.1.4 Attitude of Relevant Telecom Governmental Departments 3.2 Mobile TV Market in China 3.2.1 Development Period 3.2.2 User Growth Trend 3.2.3 Market Scale in the Future 3.3 Mobile TV Industry Chain in China 3.3.1 System Solution Providers 3.3.2 Terminal Provider 3.3.3 Chip Provider 3.3.4 Content Provider 4 Mobile TV Operation in China
4.1 China Mobile 4.1.1 Background 4.1.2 Mobile TV Products 4.1.3 Market Strategies 4.2 China Unicom 4.2.1 Background 4.2.2 Mobile TV Products 4.2.3 Market Strategies 4.3 Oriental Pearl 4.3.1 Background 4.3.2 Mobile TV Products 4.3.3 Market Strategies 5 Mobile TV Business Mode
5.1 Mode of Nokia Mobile TV 5.1.1 Profitability Mode 5.1.2 Maneuverability 5.1.3 Market Expectations 5.1.4 Policy Risk 5.2 Mode of Oriental Pearl Mmobile TV 5.2.1 Profitability Mode 5.2.2 Maneuverability 5.2.3 Market Expectations 5.2.4 Policy Risk 5.3 Comparison of All Business Modes |
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