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| China Digital STB (Set-Top-Box) Market Report, 2006-2007 |
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 LIST OF
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By technical progression, STB can be divided into cable STB, terrestrial STB, satellite STB and IP STB. But they have been increasingly integrated. And now the multi-mode STB integrated with cable, terrestrial, satellite and IP network functions has turned up in the market. Soon, STB will be even integrated with PVR and become home multimedia center.
The global sales of STB reached over 70 million sets in 2005, of which satellite STB still took 60%. Nevertheless, there will be not a remarkable market growth for satellite STB (similar to cable STB and terrestrial STB) in the future. It is noteworthy that IP STB market grows the fastest.
The rapidly whole move of Cable TV digitalization in China conduces to the sales of Cable TV STB. In 2004, the sales volume of cable STB stood only at 81,000 sets in mainland China. Then, the figure soared to 3.681 million sets in 2005 and 6.979 million sets in 2006. With the reconstruction of dual-way networks in cities across China in a couple of years, STB will be towards dual-way, high definition and expansibility. Compared to analog TV, the biggest merit of digital TV rests with the provision of value added functions. For profits, operators have to add more interactive programs, with which enhanced STB needs to be matched. As the whole move of TV digitalization draws to an end in more and more cities around China, there will be out of question a significant rise in the sales volume of enhanced STB. Now, the operation of cable digital TV runs well with the increasing number of payment digital TV subscriber. Forecast by ResearchInChina, the sales volume of cable digital STB will up to 25 million sets in mainland China by 2008.
China is one of main producers of STB and it has complete industry chain. Domestic STB producers are differently specialized in the production of low-end STB, dual-mode (cable & IP) STB and high-end (PVR function) STB.
Seen from the data in 2005, 70% of China-made STB (mainly DVB-S and DVB-T) were distributed abroad, and the sales volume exceeded 10 million sets. In 2006, there was a change in market situation, and the proportion for the domestic sale of China-made STB rose to 40%. Noticeably, cable STB accounted for 90% of Chinese STB market shares. Such trend will be obviously exposed in 2007.
Two trends will happen to STB chip industry in the future. One is 'being more professional'. Enterprises have to foster their own brands in segmented markets like IP STB and PVR STB. And the other is 'being integrated with multiple functions'. That is to say, it is required to integrate functions such as channel modulation, signal source decoding, video processing and CPU control of DTV receiving terminal into a single SoC chip. Based on market demand, SoC chip series with varied portfolio can be released in best season.
1. STB Technology and Development
1.1 Definition and Classification of STB
1.1.1 Internet Access STB
1.1.2 Digital Cable STB
1.1.3 Digital Terrestrial STB
1.1.4 DTH Satellite TV STB
1.1.5 IP STB
1.2 STB Products Distributed to Home and Overseas Markets
1.2.1 Domestically Distributed STB Products
1.2.2 STB Products Distributed Abroad
1.3 Buildup and Basic Principle of STB
1.3.1 Principles and Functions of STB Hardware
1.3.2 Software System of STB
1.4 Key Technologies of STB
1.4.1 Framework and Performance of STB Main Chip
1.4.2 CA Technology of STB
1.4.3 Multimedia Home Platform (MHP) Middleware Technology
1.5 Interactive Functions
1.5.1 Video on Demand (VOD)
1.5.2 Current Application of Interactive Functions
1.6 Functions and Development of High-end STB
2. Status Quo and Development of STB Application Market in China
2.1 Cable TV
2.1.1 Whole Move Progression of Cable TV Digitalization
2.1.2 Business Patterns for Program Digitalization of Cable TV Operators
2.1.3 Union of Cable TV Operators
2.2 Satellite TV
2.2.1 Delay of DTH Satellite TV Business
2.2.2 Entry of Overseas Satellite Telecom Operators into Chinese Market
2.3 Terrestrial Transmission
2.3.1 Release of China Digital TV Terrestrial Transmission Standards
2.3.2 Development of Mobile TV
2.4 IPTV
2.4.1 Dispute of IPTV Standards
2.4.2 Status Quo and Development of IPTV Industry
3. Development Overview of Digital STB Market
3.1 Digital STB Industry Chain
3.2 Relevant Standards for STB
3.2.1 Channel Transmission Standards
3.2.2 Business Standards
3.2.3 Support System Standards
3.3 Global Digital STB Market and Industry
3.3.1 Market Shares and Business of Main STB Manufacturers Worldwide
3.3.2 Timetable for DTV Transfer in Countries
3.3.3 Global Interactive TV Industry Chain
3.3.4 Machine Card Separation Market Abroad
3.3.5 Global Sales Volume and Forecast of Digital STB
3.3.6 Global Price Trend of Cable STB
3.4 Digital STB Market and Industrial Development in China
3.4.1 Production of Digital STB in China
3.4.2 Machine Card Separation Standards
3.4.3 Chinese Digital STB Market and Forecast
4. Digital STB Chip Suppliers
4.1 STB Chip Market in China
4.2 STB Chip Manufacturers
4.2.1 ST
4.2.2 IBM
4.2.3 LSI
4.2.4 NXP
4.2.5 Fujitsu
4.2.6 NEC
4.2.7 Broadcom
4.2.8 Zoran
4.2.9 Conexant
4.2.10 CheerTek
4.2.11 ATI
4.2.12 Samsung Electronics
4.2.13 Haier Integrated Circuit Design Co., Ltd.
4.2.14 Texas Instruments
4.2.15 Shanghai Jiao Tong University and Shanghai High Definition Digital Technology Industry Co., Ltd.
4.2.16 National Semiconductor (NS)
5. CA Manufacturers
5.1 Market Shares of CA Manufacturers Worldwide
5.2 Competition Status in China CA Market
5.3 CA Manufacturers
5.3.1 NDS
5.3.2 Nagravision
5.3.3 Conax
5.3.4 Irdeto
5.3.5 Viaccess
5.3.6 Motorola
5.3.7 DVN
5.3.8 CTI
5.3.9 Novel TongFang
5.3.10 ADT
5.3.11 DTVIA
5.3.12 Lifeview
5.3.13 Hwano
5.3.14 Other Manufacturers
6. Middleware Suppliers
6.1 Brief Introduction to Middleware
6.2 Research on Main Middleware-based Enterprises Worldwide
6.2.1 Opentv
6.2.2 Alticast
6.2.3 NDS
6.2.4 Canal+
6.2.5 Microsoft
6.2.6 Liberate
6.3 Study on Main Middleware-based Enterprises in China
6.3.1 DTVIA
6.3.2 Digital Video Networks
6.3.3 Shanghai High Definition Digital Technology Industrial Co., Ltd.
6.3.4 Beijing Novel-Tongfang Information Engineering Co., Ltd.
6.3.5 Shanghai DigiVision Technology Co., Ltd.
7. ODM Manufacturers
7.1 Walta Electronic Co., Ltd.
7.2 Beijing Mingxin Video Technology Co., Ltd.
7.3 Shanghai Fengbao Electronic Technology Co., Ltd.
7.4 YAHEE Technology Corp., Ltd.
7.5 Polar Star International Co., Ltd.
7.6 Shanghai Huiguan Information Technology Co., Ltd.
7.7 Shenzhen SEG Hi-tech Industrial Co., Ltd.
7.8 Beijing Digital Transvideo Technology Co., Ltd.
8. Major STB Manufacturers
8.1 Coship Electronics Co., Ltd.
8.1.1 Company Profile
8.1.2 Sales Performance
8.1.3 Product Information
8.1.4 Cooperative Partners
8.2 Sichuan Changhong Network Technology Co., Ltd.
8.2.1 Company Profile
8.2.2 Sales Performance
8.2.3 Product Information
8.3 TCL King Electronics (Shenzhen) Co., Ltd.
8.3.1 Company Profile
8.3.2 Sales Performance
8.3.3 Product Information
8.4 Hisense Electric Co., Ltd.
8.4.1 Company Profile
8.4.2 Product Information
8.5 Haier
8.5.1 Company Profile
8.6 Skyworth Digital Technology (Shenzhen) Co., Ltd.
8.6.1 Company Profile
8.6.2 Operation
8.6.3 Products
8.7 GNI
8.7.1 Company Profile
8.7.2 Products
8.8 Digital Video Networks
8.8.1 Company Profile
8.8.2 Product Information
8.9 Shanghai DigiVision Technology Co., Ltd.
8.9.1 Company Profile
8.9.2 Products
8.10 Fuzhou ZhuoYi Electronics Co., Ltd.
8.10.1 Company Profile
8.10.2 Product Information
8.11 Sichuan Jiuzhou Electric Group Co., Ltd.
8.11.1 Company Profile
8.11.2 Products
8.11.3 Main Clients
8.12 Chengdu DoYen Information Technology Co., Ltd.
8.12.1 Company Profile
8.12.2 Products
8.12.3 Cooperative Partners
8.13 Tsinghua TongFang Legend Silicon Tech Co., Ltd.
8.13.1 Company Profile
8.13.2 Products
8.13.3 Cooperative Partners
8.14 Langchao Group
8.14.1 Company Profile
8.14.2 Product Information
8.14.3 Cooperative Partners
8.15 Changsha Superman Electronics Co., Ltd.
8.15.1 Company Profile
8.15.2 Products
8.16 Shanghai Dare Technology Co., Ltd.
8.16.1 Company Profile
8.16.2 Products
8.16.3 Main Clients
8.17 Konka Group Co., Ltd.
8.17.1 Company Profile
8.17.2 Operation
8.17.3 Products
8.17.4 Clients
8.18 Shenzhen Advanced Video Info-Tech Co., Ltd.
8.18.1 Company Profile
8.18.1 Product Information
8.19 ZTE Corporation
8.19.1 Company Profile
8.19.2 Product Information
8.20 Great Wall Information Industry Co., Ltd.
8.20.1 Company Profile
8.20.2 Product Information
8.21 Dalian Daxian Network System Co., Ltd.
8.21.1 Company Profile
8.21.2 Main Products
8.22 Weifang Jade Bird Huaguang Technology Co., Ltd
8.22.1 Company Profile
8.22.2 Product Information
8.23 Jiangsu Yinhe Electronics Co., Ltd.
8.23.1 Company Profile
8.23.1 Product Information
8.24 Xoceco Electronics Co., Ltd.
8.24.1 Company Profile
8.24.2 Product Information
8.25 Malata Digital Co., Ltd.
8.25.1 Company Profile
8.25.2 Product Information
8.26 Amoi Electronics Co., Ltd.
8.26.1 Company Profile
8.27 UT Starcom
8.27.1 Company Profile
8.27.2 Products
8.28 Huawei Technology Co., Ltd.
8.28.1 Company Profile
8.28.2 Products
8.29 Quanzhou Baotong Electronics Co., Ltd
8.29.1 Company Profile
8.29.2 Product Information
8.30 Gospell Digital Technology Co., Ltd.
8.30.1 Company Profile
8.30. 2 Product Information
8.31 Kingtech Electronics (Huizhou) Co., Ltd.
8.31.1 Company Profile
8.31.2 Product Information
8.32 PBI Pro Broadband Inc.
8.32.1 Company Profile
8.32. 2 Product Information
8.33 Fujian Quanzhou TDX Electronics Co., Ltd
8.33.1 Company Profile
8.33.2 Product Information
8.34 Shenzhen Maiwei Cable TV Equipment Co., Ltd.
8.34.1 Company Profile
8.34.2 Product Information
8.35 Long March Launch Vehicle Technology Co., Ltd.
8.35.1 Company Profile
8.35.2 Product Information
8.36 TOPTV Technology Co., Ltd.
8.36.1 Company Profile
8.36.2 Product Information
8.37 Shenzhen SDG Information Co., Ltd.
8.37.1 Company Profile
8.37.2 Main Products
8.38 Beijing Sunniwell Digital Technology Co., Ltd.
8.38.1 Company Profile
8.38.2 Main Products
8.39 Shenzhen Success Digital Technology Co., Ltd.
8.39.1 Company Profile
8.39.1 Product Information
8.40 Shanghai Sanzhou Xunchi Digital Technology Co., Ltd.
8.40.1 Company Profile
8.40.2 Product Information
8.41 Zhejiang Dahua Digital Technology Co., Ltd
8.41.1 Company Profile
8.41.2 Product Information
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