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China is the largest clock and watch producer in the world. China's clock and watch manufacturing industry has gradually formed a structure of cluster development with small- and medium-sized companies as mainstay, and private companies and Sino-foreign joint ventures, Sino-foreign cooperative enterprise and foreign-invested enterprise have expanded rapidly, accounting for more than 70% of the total number of companies. At present, China has six main production regions, namely Pearl River Delta in Guangdong Province, Fujian Province, Zhejiang Province, Jiangsu Province, Shandong Province and Tianjin, a municipality directly under the central government.
In 2007, China's total clock sales reached 700,200 units, up 3.96% year on year, and China's total watch sales were 3,306,300 units, among which 1,113,500 were imported, increasing 12.57% compared to a year earlier.
Based on the authoritative statistics from the National Bureau of Statistics, General Administration of Customs, Ministry of Commerce and China National Commerce Information Center and the abundant information form industry associations, the report makes an in-depth analysis on important market changes, production and sales, import & export and market competition of China's clock and watch industry, and also makes a thorough study on the development trend, development opportunities, new growth point and existing problems of the industry.
1. China's Clock & Watch Industry Development and Its Forecast
1.1 Influencing Factors
1.2 Market Development
1.2.1 Status Quo
1.2.2 Characteristics of Import Watch Retail Market
1.3 Brand Development
1.4 Watch & Clock Retail of China Top 100 Shopping Centers, 2007
1.4.1 Sales of China's Key Large Wholesale and Retail Companies, 2007
1.4.2 Top 20 Brands in Terms of Retail Sales in Top 100 Shopping Centers, 2007
1.5 Market of High-end Clock & Watch Brands after China's Entry into WTO
1.6 Forecast of China's Clock & Watch Industry Development
2. China's Clock & Watch Output, 2006-2007
2.1 China Total Clock Output and Output in Key Regions, 2006-2007
2.1.1 China's Total Clock Output
2.1.2 Clock Output in Key Production Regions
2.2 China Total Watch Output and Output in Key Regions, 2006-2007
2.1.1 China's Total Watch Output
2.1.2 Watch Output in Key Production Regions
3. Import & Export of China's Clock & Watch Industry, 2007
3.1 Watch Cases and Watches Made of Noble Metal, 2007
3.2 Clocks with Watch Cores in 2007 (Excluding Instrument Panel Clocks and Similar Clocks Used in Vehicles, Aerostats, Space Vehicles and Ships)
3.3 Watches, Pocket Watches and Other Watches (Excluding Watch Cases and Watches Made of Noble Metal)
3.4 Import and Export of Other Clocks
4. Operational Data of China Clock & Watch and Timing Instrument Manufacturing Industry, 2007
4.1 Production and Sales
4.1.1 Finished Products
4.1.2 Total Industrial Output Value
4.1.3 Product Sales Revenue
4.2 Expense of Finished Products
4.2.1 Product Sales Cost
4.2.2 Product Sales Expenses
4.2.3 Administrative Expense
4.2.4 Financial Expense
4.3 Assets Liabilities
4.3.1 Total Assets
4.3.2 Total Liabilities
4.3.3 Ratio of Capital to Liabilities
4.3.4 Capital Maintenance and Increment Ratio
4.4 Industry Size
4.4.1 Number of Companies
4.4.2 Average Number of Employees
4.5 Performance of the Industry
4.5.1 Total Profit
4.5.2 Ratio of Pre-tax Profits to Gross Output Value
4.5.3 Ratio of Profit to Cost
4.5.4 Ratio of Profit to Capital
4.5.5 Capital Occupation Ratio of Finished Products
4.6 Loss of the Industry
4.6.1 Number of Loss-making Companies
4.6.2 Total Loss
5. China's Clock & Watch Consumption Market
5.1 Impact of Imposing Consumption Tax on China’s Watch Industry
5.2 Consumption
5.2.1 Overview of Watch Consumption Levels
5.2.2 Local Clock & Watch Consumption Market
5.2.3 Rise in China Local Brands in Tandem with Rational Consumption
5.3 China's High-end Clock & Watch Consumption
5.3.1 Luxury Consumer Group
5.3.2 Theory of Imposing High-end Watch Consumption Tax
5.4 Watch Consumption Capability
5.5 Four Consumer Groups of Shanghai Clock & Watch Retail Sector
5.5.1 Youth
5.5.2 Salaried Workers
5.5.3 High-salary Bracket
5.5.4 Brand Seeking
5.6 Domestic Clock & Watch Consumption Trend, 2008
6. Marketing of Clock & Watch Industry
6.1 Brand Marketing
6.1.1 Value of Brand Marketing
6.1.2 Transformation of Promotion Model
6.1.3 No Skills in Brand Operation
6.1.4 Marketing after China's Entry into WTO
6.2 Operation of Chain Store
6.2.1 Research on Clock & Watch Terminal Market
6.2.2 Successful Cases of Clock & Watch Chain Store
6.2.3 Development of China's Clock & Watch Chain Store
6.2.4 Problems Existing in Development of Famous Watch Chain Store
6.3 Marketing of Blue-collar Watch Market
6.3.1 Consumption Potential
6.3.2 Medium-end Brands as Mainstay & Low Degree of Brand Concentration
6.3.3 Research on Marketing Model
6.3.4 Blue-collar Watch Values in Marketing
6.4 Low Cost Marketing of Tissot
7. Segmented Market of Clock & Watch Industry
7.1 Mechanical Clock & Watch Market
7.1.1 Overview
7.1.2 Influencing Factors on Timing Precision
7.1.3 Only Integration and No Innovation of Mechanical Watch, 2007
7.2 Radio Controlled Clock & Watch
7.2.1 Concept
7.2.2 Working Principle
7.2.3 Influencing Factors on Signal Receiving
7.2.4 Development Course of China's Radio Controlled Clock & Watch
7.2.5 Cassini Radio Controlled Watch to Enter China's Market Aggressively
7.2.6 Radio Controlled Watch: New Growth Point in Watch Industry
7.2.7 China's Radio Controlled Watch Fully Put on the Market
7.3 Electronic Watch Market
7.3.1 Overview
7.3.2 Impact of Electronic Watch Core Tariff Adjustment on the Industry
8. China Clock & Watch Industry Development in Some Regions
8.1 Shenzhen
8.2 Nanjing
8.2.1 Market Demand
8.2.2 Famous Watch Consumption
8.3 Zhangzhou
8.3.1 Export
8.3.2 Industry Development Driven by Clock & Watch Industry
8.4 Taiwan
8.4.1 Market
8.4.2 Development Characteristics
8.4.3 Competitiveness
8.4.4 Investment in Mainland China
8.5 Yantai, Shandong Province
8.5.1 Market
8.5.2 Breakthroughs Badly Needed
8.6 Shanghai
8.6.1 Industry Development
8.6.2 High-end Clock & Watch Consumption Market
8.6.3 Import Watches Tending to Shift to High-end Products
8.7 Hong Kong
8.7.1 Characteristics of Demand Development
8.7.2 Accelerated Changes in Marketing Model of Distributors
8.7.3 Export and Import, 2007
8.7.4 Export of Complete Clocks & Watches, 2007
8.8 Other Regions
8.8.1 Yiwu
8.8.2 Guangzhou
9. Competition Layout of China Clock & Watch Industry
9.1 Status Quo of China's Clock & Watch International Competitiveness
9.1.1 Intensifying Pressure of Competition Incurred by Rising Cost
9.1.2 Existing Problems and Gap in International Competitiveness
9.1.3 International Competitive Potential of China's Clock & Watch Industry
9.1.4 China's Clock & Watch Companies with Bullish View about Their Future
10. Key Companies
10.1 Shenzhen Fiyta Holdings Limited
10.1.1 Company Profile
10.1.2 Financial Analysis
10.1.3 Operation Strategy
10.2 Tianwang Electronics (Shenzhen) Co., Ltd
10.2.1 Company Profile
10.2.2 Brand Strategy
10.2.3 Network Marketing Strategy
10.3 Ebohr Luxury (Shenzhen) Co., Ltd
10.3.1 Company Profile
10.3.2 Brand Strategy
10.3.3 Consulting Marketing
10.4 Zhuhai Gree Rossini Watch Industry Ltd
10.4.1 Company Profile
10.4.2 Brand Culture
10.4.3 Rossini Property Right Resale, 2007
10.5 Other Watch & Clock Companies
10.5.1 Shanghai Watch Industry Co., Ltd
10.5.2 Tianjin Sea-Gull Watch Group Co., Ltd
10.5.3 Shenzhen Rarone Watch Industry Co. ,Ltd
10.5.4 Guangzhou Fuda Watch & Clock Industrial Co., Ltd
10.5.5 Yantai Polaris State-hold Co., Ltd
10.5.6 ShanDong Compas Clock & Watch Co., Ltd
11. Development Trend & Strategy of China Clock & Watch Industry
11.1 Development Trend
11.1.1 Tending to Develop towards High- and Medium-end Market
11.1.2 Development Trend of High-end Watches
11.1.3 Homemade Watches Tending to Develop International Market
11.1.4 Development Trend of Female Fashion Watches
11.1.5 Fashion Trend of 2008 Watches
11.1.5.1 Existing Crisis and Outlook
11.1.5.2 Sustainable Development Strategy
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