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Reach out & touch some advertising
By Ma Zhenhuan (China Daily)
The US coffee company Starbucks launched a promotion early last year to give out 10,800 tickets for a Kunqu opera in Shanghai. To win a free ticket, people were required to join the St...
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Reading the Chinese Magazine Market
As readers' demand becomes richer, diversified and personalised, there are many emerging opportunities in China's magazine and media market. But there are also a range of issues that need to be addressed before the industr...
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Public Transport TV Market Expanding in China
LCD TVs (Liquid Crystal Display Television) installed on buses in large and medium cities of China have become a money printing machine, feeding an advertising market worth billions of dollars. The three largest rivals, To...
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Review of China's Print Publication Market in 2007
Print publication advertisements entered a steady period
China's newspaper advertisement continued to grow steadily in 2007. According to publication pricing statistics collected by HC360.com, a market research co...
Business News
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Advertisers cash in on marathon
By Cui Xiaohuo and Zhao Yanrong (China Daily)
Advertisers have splurged a record 30 million yuan ($4.4 million) on Sunday's Beijing International Marathon, making it the most profitable in its 29-year history.&nbs...
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Media urged to provide 'fair' reportage
Xinhua)
Leaders and representatives of global media organizations have urged media outlets to provide "accurate, objective, impartial and fair" coverage of news events across the globe.
The call...
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China formalizes relaxed rules on foreign reporting
(Xinhua)
BEIJING -- China issued new rules on reporting activities by foreign correspondents on its territory on Friday, allowing them to interview without application to foreign affairs departments.
"T...
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Olympics Fuel China's Internet Ads
By Xu Shenglan (chinadaily.com.cn)
Online advertising income is expected to surge 65 percent in 2008 and 40 percent in 2009 thanks to the Olympics, according to GroupM, an established global medi...
