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Industry Updates
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Reading the Chinese Magazine Market
As readers' demand becomes richer, diversified and personalised, there are many emerging opportunities in China's magazine and media market. But there are also a range of issues that need to be addressed before the industr...
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Public Transport TV Market Expanding in China
LCD TVs (Liquid Crystal Display Television) installed on buses in large and medium cities of China have become a money printing machine, feeding an advertising market worth billions of dollars. The three largest rivals, To...
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Review of China's Print Publication Market in 2007
Print publication advertisements entered a steady period
China's newspaper advertisement continued to grow steadily in 2007. According to publication pricing statistics collected by HC360.com, a market research co...
Business News
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Olympics Fuel China's Internet Ads
By Xu Shenglan (chinadaily.com.cn)
Online advertising income is expected to surge 65 percent in 2008 and 40 percent in 2009 thanks to the Olympics, according to GroupM, an established global medi...
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China Tightens Control on TV Ads
(Xinhua)
China's television watchdog is to crackdown vulgar and illegal commercials to further "purify" the screen and create a "green" environment for the public, especially children.
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China Electronics Auctions Its Cable TV Networks for 3rd Time
By Hao Zhou (chinadaily.com.cn)
China Electronics Corporation, one of the country's largest State-owned IT companies, listed its 45-percent stake in China Cable Television Network Co Ltd -- priced at 450 million y...
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'Experience Marketing' Rolling into China
(China Daily)
At a time when consumers are bombarded by hundreds of marketing messages daily and every company wants every penny it spends to work very hard, "experience marketing" is rolling into China....
